2016 - Packaging redesign 

FINISH is recommended by the world's leading dishwasher manufacturers,  this gives a positive connotation to the brand, relating its entire range of products to reliability, quality and specialization.

 

It is also a brand that differentiates itself from the rest by being a pioneer in innovation, both in new models and in new specialized products, guaranteeing and improving users' satisfaction.

The project briefing is redesigning diswashers powder detergent and 4 kg salt products packaging, maintaining and enhancing FINISH positioning. 

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We must bring innovation to traditional packaging while maintaining the brand identity and its values.

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The product will be redesigned taking into account the needs of the current main target of this range of products, young mothers with young children.

 

After finding innovation opportunities out, our valuable proposition is:

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"Dosage for  an easy use, for the mother and for the children safety".